By Alfredo Atanacio, founder UassistME.CO / Inc. 30 Under 30 2012 / Empact100 Showcase.
If you have a business-to-business (B2B) e-commerce store, you may have wondered how to increase high-quality and organic traffic to your website. According to statistics, producing high-quality traffic and high conversion rates is one of the biggest difficulties that most B2B e-commerce entrepreneurs face today.
Having product advertisements is a great method, but not all organizations have the means to fund this kind of marketing effort. This is especially challenging for businesses that have just started and might not have enough budget to pay for ads.
Nothing else is more important than driving traffic in a B2B e-commerce store. However, it is not all about having a lot of traffic. Getting organic and high-quality traffic that attracts potential customers is crucial, as well. If you want to drive organic traffic to your B2B online store, then you should consider adding these tips that have worked well for me in the past into your strategies.
Things To Consider To Get And Maintain Organic Traffic
Before anything else, let’s have a look at the following things you should consider so you can attract organic traffic and maintain it:
Speed: It is essential to check how long it takes for your website to load. In general, your website should be able to load in less than three seconds. If a website takes too long to load, more than half of potential customers could be lost.
Mobile Phone Compatibility: You probably understand how vital it is to make your website compatible with smartphones. You could lose a lot of visitors if your website is not optimized for smartphones. This is true even if you generate a lot of traffic on your site.
Ways To Increase Organic Traffic To Your Online Business
1. Make High-Quality Posts
You can generate organic, intended and high-quality traffic to your online store with fascinating and informative content. In my experience, B2B e-commerce entrepreneurs and retailers benefit from consistent publishing of high-quality content. This attracts the organic traffic you want.
Sadly, a lot of web managers in the e-commerce industry do not understand how advantageous content marketing is. They have no idea what channels they can use to release their online content.
For starters, making a blog is ideal. You can make your blog at content management system (CMS) websites such as WordPress or Squarespace. Keep in mind that your blog should not solely sell your service or product. Many customers now want to learn something valuable from your site.
Your content options are limitless. You can have interesting articles, videos, how-tos and product reviews, among many others, as your content. Therefore, content marketing offers a lot of opportunities for e-commerce owners.
Another advantage of this kind of marketing is that you can concentrate your content on a certain audience. There are online platforms that you can use to translate your content into the local language of your particular audience.
2. Focus On Search Engine Optimization
Now you understand well how vital high-quality content is in creating organic traffic. However, another important consideration is to make good content that is search engine-optimized. Search engine optimization (SEO) is important because this helps ensure that your website has a decent ranking on the search results of Google.
Understanding the concept of SEO can be a bit overwhelming, but there is no need to panic. Some of these tips could help you work on your SEO.
• For blog content, you need to make sure to utilize keywords that are relevant to the brand.
• When doing product descriptions, use your keywords well.
• When creating content, insert authority external links that are relevant to your industry.
• Give your website’s sitemap to notable search engines, such as Google.
• Have detailed meta descriptions.
• Do guest blog posts on other notable sites and insert links to your site in the posts.
3. Take Advantage Of Uploading Videos Online
Most people know that video clips are amazing marketing methods because they can generate good organic traffic on your site and more income for your store. One of the best social media platforms to do this is YouTube. Since Google owns YouTube, Google is usually prone to suggesting relevant videos in the organic search results based on a query.
Some other networking sites you can consider are Facebook and Twitter. These are also good for launching your clip and create a good amount of organic traffic. You just need to remember to be consistent in creating and publishing videos so that a lot of people will subscribe. Remember that these subscribers have great potential to be your customers.
4. Word-Of-Mouth Marketing
Have you tried referral marketing? If the answer is no, then you should do so right now. You can make an incentive program for existing customers who can convince people they know to try a service or product from your store.
Doing this campaign is easy but effective in increasing organic traffic in your store. That is because people tend to purchase products or try services when they are recommended by people they know. People will typically look for more information regarding a product or service recommended by a friend in search engines, such as Google or Bing.
Finally, these ways to drive organic traffic are helpful not only for those who are just starting in their B2B e-commerce store, but also for those who have been in the business for a long period. Everybody needs to create more traffic so that they can increase their business sales.
Figure out your audience and focus your efforts by utilizing some of the organic ways mentioned above. These do not entail a large budget to get the amount of traffic you want for your store’s website.